An identity that speaks the language of flowers, unfolding with the flow of the seasons.
Anaïs Maison Florale sought to evolve her brand image while preserving the sensitivity and intuition that define her approach to seasonal bouquets. We crafted a floral visual identity—both delicate and confident—anchored by a modernized logo, a flexible graphic system, and Anaïs’ personal touch through her handwritten typography.
The brand now expresses itself with maturity, without losing its essence: a sensitive and evolving identity that speaks the language of flowers, offering Anaïs a tool that reflects who she is—authentic, poetic, and easy to use in her daily practice.
Art Direction
Romain Pedeboscq
Creative Direction
Anne Sylvestre
Brand Strategy
Frankie Latour