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Making your brand sexy and smart.

Omg vous êtes des boss c’est de la frappe
Benjamin

@benjaminvermot
Gorgeous project! 🔥👏🏻
Lua
This is 🔥
Magnifique!!!!😍😍😍😍😍😍😍
Love your work SO SO MUCH!🧡✨🫶🏻
So amazing so hot😍🔥
This website is everything ! I love it ! Very professional yet fun and playful 😻
🔥🔥🔥
🔥🔥🔥
We apologize.

Yes... We know you have a thousand and one things to do, and deciphering the jargon of "creative agencies" is probably not at the top of your list. However, this page is a necessary evil so that you can browse our offerings at your own pace and validate that we are the cheese missing from your poutine.

Let's go straight to the point.

Our desire is to make you a SMART AND SEXY brand — captivating so that your prospects can't ignore you and inspiring so that your current clients become your best ambassadors. We want you to be the star player, the instant favorite, the reason why, online or elsewhere, everyone swipes right.

Are You Easy to Love?

The opinion you have of yourself is far less important than the perception others have of you. Read that sentence again.

The perception and opinion of your company form your reputation, and your reputation is your branding.

If you’re here, it’s because you want to be loved by your clients, your bosses, or your employees. And if you succeed, you know it will be extremely rewarding $$$. Good news, you’re 100% right. Today, more than ever, people are drawn to products or services that meet their desires or convictions, and then they use logic to justify their choices.

Branding, or rather YOUR branding, is the planning and foundation of everything you do in your company to attract, retain, and even engage your clients. This is an important statement, and we stand by it because your brand plays a crucial role in delivering everything your clientele can see, read, hear, and buy. And this, before, during, and after their purchase.

Brand Therapy

During our collaboration, we study you in depth to think and reflect like you and, MOST IMPORTANTLY, like your clients.

We call this brand therapy. This step allows us to identify opportunities, discover your big idea, and convey it clearly and understandably to your employees, partners, and MOST IMPORTANTLY: your clients.

It eliminates distractions, focusing on the essentials to bring clarity. This facilitates all the tough decisions you have to make, today and in the future, allowing you to move forward quickly and in a coordinated manner.

Capabilities

  • 01

    Brand Strategy

    • Brand Positioning
    • Naming
    • Voice & Tone
    • Consumer Journey Map
    • Brand Messaging
    • Employer Brand
Approach

What are you really selling? A product? A service? Nah, you're selling hope to your clients. And that’s the best strategy.

Your clients buy hope.

  • The hope of being attractive
  • The hope of excelling in their sport
  • The hope of finally solving that big problem that's been lingering for a while
  • The hope that it tastes great or of being healthier
  • The hope of impressing their guests when they invite them over for a good time

Our job is to help you help your clients visualize those magical moments you promise them, thanks to your products or services.We’ll make you remarkable, irresistible, and most importantly: memorable.

But that’s not all.

We believe that responsible design has the mission to foresee and shape your future. That’s why Deux Huit Huit always puts digital first. We love the romantic side of branding with posters and business cards, but we know we live in an age of screens. The brands we create are ready for the future with an advanced digital approach: favicons, logos adapted for phone screens, web-optimized typographies, social media avatars, Instagram templates, and more.

Strategic Creativity

Our method targets the two crucial moments your clients experience, known by the fancy names of System 1 and System 2. Hang tight, we’ll explain this simply.

The first moment is the perception of your brand. Your clients judge you within 2 to 3 seconds. No pressure, right? We make sure this moment inspires trust, is impactful, surprising, and most importantly, unique to you.

We directly touch the hearts of your prospects.


The second moment speaks to the head and functional intelligence. We help educate your audience about your product or service with techniques like visual storytelling, videos, illustrations, diagrams, personalized iconography, and more. 

Yes, even diagrams can be sexy!

Whether it’s a campaign, a website, or social media content, there are always these two moments. We help you define them and make them effective.

Capabilities

  • 01

    Branding

    • Brand Refresh
    • Logo Design
    • Design Systems
    • Brandbook
    • Print & Digital Collateral
    • Collateral Design
    • Social Media Identity
    • Packaging Design
    • Campaign Identity
    • Signage & Environment
Approach

Admit it. With the power of social media and the rise of AI, one wonders: is it still necessary to invest in a customized website?

You spend years accumulating followers on Instagram, TikTok, and Facebook. But you are at the mercy of the algorithms. Now, you have to pay to truly reach your audience, otherwise, your messages go unnoticed by the majority of your followers.

No, your followers don’t really belong to you. Yes, the platforms have you by the balls or ovaries.

Your website is your own space, and we help you make it premium in every way. Like your shoes, your website says a lot about you. So, let’s be clear: it has to look expensive, be infinitely sexy, and, above all, be a money-making machine.

We understand this, which is why we completely rethought our way of creating websites. This technique allows your investment to gain value over time, as you add content.

Module-Based Method

The key is modular design. Imagine Lego blocks that we assemble to create your pages. Each module is infinitely reusable, offering unparalleled flexibility and making your investment grow.

With the modular approach, it becomes easy to create and add new modules as you need them in the future. No need for costly redesigns every 5 years, you just add modules to re-inject love into your site. Now is the time to understand that you and your team can become autonomous in the future, if you wish. Exactly!


No more calling the agency for every little modification or content strategy evolution. No more hefty bills for every tiny change to your content. Some competitors won't like it, but it’s our little secret that we now share with you.

Your site becomes the center of your marketing efforts - the destination where all roads lead. You are the boss of your platform, directing traffic, interacting with your audience at your own pace, and optimizing your content to dominate Google and shine in AI suggestions.

Capabilities

  • 01

    Website & Platform

    • SEO Strategy
    • Prototyping
    • Web Architecture
    • Content Storyboarding
    • UX Design
    • UI Design
    • Design Systems
    • Web Development
    • Technical Viability Analysis
    • Digital Ecosystem Study
    • Hosting
Approach

Your competitors can copy your strategies and draw inspiration from your offerings, but they can never steal your content.

Your creative content reflects your style, your soul, and that certain je-ne-sais-quoi that captivates your audience and makes all the difference. This is how you bring your big idea and your values to life. It’s one of the most powerful ways to set yourself apart and make yourself unique.

For each of our clients, we develop a strong artistic direction and a unique style that is difficult to replicate. That’s why, when we don’t have the precise talent within our team, we tap into our network of international caliber talents to find the style that will best represent the DNA of your brand.

Your creative content makes you memorable and facilitates the transmission of your message, thanks to its visual impact, far more powerful than bullet points.

Formula

With our "Easy to Love" design formula, which uses the codes of what people consistently love, we transform your ideas into visual stories with a touch of familiarity, like a false memory.

This highly strategic creative method ensures that even if your brand is new to them, it will feel familiar, as if it has always existed in their minds. This will resonate with your audience, no matter the context: website header, TV ad, Instagram post, TikTok recipes, etc.

We believe that every brand has a story to tell, and that this story has the potential to be captivating and original.

Whether through videos, photos, illustrations, or 3D, we create content that captures attention, evokes emotion, awakens memory, and drives action. Always created with impeccable aesthetics. In short, "easy to love" material.

We are your ally in building a strong and distinctive presence, both in the digital landscape and beyond the screens.

Capabilities

  • 01

    Identité visuelle

    • Brand Refresh
    • Art Direction
    • Design Systems
    • Logo Design
    • Brand Graphic Guidelines
    • Emballage
    • Signalétique et environnement
    • Imprimé et adaptation numérique
    • Identité de campagne
  • 02

    Contenu et expression de marque

    • Brand “Coming out” Video Reveal
    • Photography
    • Video
    • Iconography System
    • Illustrative Work
    • Animation & Motion Design
    • English & French Copywriting
Approach

Constantly wondering if you're doing things right? It's not easy, is it?

But there's something worse: investing in a stunning branding or website, only to see your colleagues joyfully massacre it in every publication and new brand element.With remote work and frequent staff turnover, information travels poorly and inconsistencies spread faster than office gossip.

To address these problems, mature brands equip themselves with tools and documentation to facilitate the evolution and maintenance of their brand. But beware, we're not talking about superficial PDFs that fit on 4 pages. We're talking about true brand bibles that document not just how your brand should look, but also how it should behave: what tone to use in your communications, the reading levels to prioritize based on usage contexts, useful templates for social media and your website, your logo variations and avatars adapted for your network, etc.


Method

While we can sometimes be described as "creatives," we are above all methodical designers who make decisions based on a solid design system. This system spans your overall strategy, your brand image, your website, and your publications. 

Our methodology ensures that your brand doesn't move from one isolated department to another, as it often happens in large agencies. On the contrary, we ensure continuous coherence, from A to Z, through an integrated and centralized approach.


The design system documents not only visual elements but also how your brand should behave: the tone to adopt in your communications, the reading levels based on usage contexts, useful templates like those for social media and your website, as well as logo and avatar variations adapted for each platform.

It’s this design system that allows your brand to remain consistent and recognizable, even in times of change and evolution. That’s the power of a true design system. Isn’t it beautiful?