To mark the end of a year of growth, the communication-marketing agency ILOT collaborated with the microbrewery Riverbend and the young vertical farm company INNO-3B to create a sour beer macerated on nasturtium shoots. Promoting local ingredients and local knowledge, Ascension beer brings together talents and technologies never before used in the making of a beer in Quebec. An exclusive and ephemeral product, the door was wide open to develop a punchy visual identity. A playful image that expresses nature in a futuristic world.
DEUX HUIT HUIT COLLABORATORS
Photography: Virginie Gosselin Photo Art Direction: Rachel Lecompte Set Design: Roxanne Chagnon