BonClub unveils a bold and refined identity, driven by a strong black-and-pink color pairing that asserts its creative positioning. Designed to highlight the agency’s portfolio and attract new talent, the rebrand is built on a structured graphic system and a contemporary signature, striking a balance between dynamism and clarity—across both digital and physical platforms.

This new brand platform reflects the evolution of a creative community into a leading agency. The rebranding clarifies the offer, strengthens the positioning, and establishes a cohesive visual language. From Carl Social Club to BonClub, the name change naturally mirrors the agency’s rising trajectory.