Prana, a well-known Canadian company, handed us a substantial mandate: take its overnight chia brand DTC in the United States. We evolved the identity created by their in-house team for digital: e-commerce packaging design, Shopify experience, social content system, and photo direction.

In a world caught between wellness that feels like a prescription and convenience that feels like a compromise, Chialove takes a stand for food that works with real life: a small move today is a head start on tomorrow.

Breakfast is served.