Forty-five years of history, thirty years untouched. Clef des Champs, a well-established Quebec herbal remedy company, needed to modernize nearly 400 SKUs across multiple formats and product lines — in one of the most constrained categories there is, where certifications, dosages, warnings, and medicinal ingredients claim every square centimeter before design even gets a say.

We developed a unified, modular system structured around a clear information hierarchy, where the signature herb pattern runs across every container, from the small tincture bottle to the large tea bag. Ready-to-use templates let the in-house team roll out packaging efficiently across every line, while strategic use of color reinforces segmentation, consistency, and shelf recognition.