Ditchfield is a microroaster rooted in Lac-Mégantic with national ambitions. Diving into Quebec's specialty coffee culture, one thing became clear: everyone was playing in the same register. Our answer: brown. The color of the bean, of Van Houtte, of counters from another era. A shade third-wave coffee had relegated to the past — chosen precisely for that reason. The wordmark was redrawn to sit on it with authority: mature, grounded, distinctive. Against this warm backdrop, the client's vivid illustrations pop: bright, personal, unexpected. And at the heart of the system, a little boy who stops to smell the roasting: their son, our inspiration, now the brand's companion and the living soul of the tagline Stop and smell the roast.