The third act unfolds
For this third collaboration, we went all out with an artistic direction that embraces its unapologetic kitsch, drawing directly from the dramatic tragedies of soap operas, each set is carefully crafted with artificial intelligence to be perceived as such—like in the theater—rather than as an illusion. A campaign concept where mystery looms, highlighting stagings more real than reality.
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Branding
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Creative Content
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Year
2024
Client
Théâtre Duceppe
Industry
Arts & Culture
Art Direction
Dominic Provost
Creative Direction
Anne Sylvestre
Creative Production
Marie-France Falardeau
Account Management
Gabrielle Normand-Viau
Special thanks to our collaborators
L'Eloi Production compagny · Gerardo Alcaine Photograph · William Cole, Kalden Dahtsenpa Photo Assist · Marc-André Dumas Digitech · Cynthia St-Gelais Stylist · Marie-Pier Fortier Set Designer · Alexandre Deslauriers HMUA · Ève Langlais, Carole Poirier Assist-HMUA · Marie-Luce Lessard Producer · Laurianne Monette Production coordinator · Kushtrim Kunushevci, Marc-André Dumas Retouch