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Gaspésien

Fresh new look, same great flavour

Coastal nostalgic charm of the cold cuts that fed our childhood

Gaspésien is a proudly local brand, established in Matane since the early '70s. Known for its signature cretons, the company has over thirty products distributed in all major grocery stores across Quebec.

The new positioning and identity redesign are meant to increase brand awareness throughout the province, with an emphasis on the metropolitan region.

Inspired by the cheerful nature of the Gaspésiens, we shined a bright and warm light on all the brand's variations: from the new logo to the website, including photography and brand messaging.

Services

Branding
Website & Platform
Creative Content

Year

2021

Client

Gaspésien

Industry

Food & Drink

Links

Creative Direction
Anne Sylvestre
Content Management
Stéphanie Forget
Account Management
Gabrielle Normand-Viau

Special thanks to our collaborators

ILOT Brand management and strategy · Virginie Gosselin Photograph · Audrey McMahon Photograph assistant · Karine Lapointe Food stylist · Heidi Bronstein Food stylist · Daniel Chen Stylist assistant · Gaëlle Da Silveira Model (Folio Montréal) · Claudine Jourdain Hair and make-up