Fresh new look, same great flavour
Coastal nostalgic charm of the cold cuts that fed our childhood
Gaspésien is a proudly local brand, established in Matane since the early '70s. Known for its signature cretons, the company has over thirty products distributed in all major grocery stores across Quebec.
The new positioning and identity redesign are meant to increase brand awareness throughout the province, with an emphasis on the metropolitan region.
Inspired by the cheerful nature of the Gaspésiens, we shined a bright and warm light on all the brand's variations: from the new logo to the website, including photography and brand messaging.
Services
Year
2021
Client
Gaspésien
Industry
Food & Drink
Links
Creative Direction
Anne Sylvestre
Content Management
Stéphanie Forget
Account Management
Gabrielle Normand-Viau
Special thanks to our collaborators
ILOT Brand management and strategy · Virginie Gosselin Photograph · Audrey McMahon Photograph assistant · Karine Lapointe Food stylist · Heidi Bronstein Food stylist · Daniel Chen Stylist assistant · Gaëlle Da Silveira Model (Folio Montréal) · Claudine Jourdain Hair and make-up