A slice of sunshine from Matane to Montreal——
Fresh new look, same great flavour.
Gaspésien is a proudly local brand, established in Matane since the early '70s. Known for its signature cretons, the company has over thirty products distributed in all major grocery stores across Quebec.
The new positioning and identity redesign are meant to increase brand awareness throughout the province, with an emphasis on the metropolitan region.
Inspired by the cheerful nature of the Gaspésiens, we shined a bright and warm light on all the brand's variations: from the new logo to the website, including photography and brand messaging.
Advertiser: Gaspésien - Enrico Carpinteri
Brand Strategy & Management: ILOT
Brand identity: Deux Huit Huit
Art direction: Deux Huit Huit
Website: Deux Huit Huit
Photographer: Virginie Gosselin
Photo Assistant: Audrey McMahon
Food Stylist: Karine Lapointe
Food Stylist: Heidi Bronstein
Food Stylist Assistant: Daniel Chen
Model: Gaëlle Da Silveira (Folio Montreal)
HMUA: Claudine Jourdain
Sound design: Carl Sylvestre
Client: Les Cuisines Gaspésiennes
Creative strategy, Brand identity, Creative writing, Content production, Web