Caring for others starts on the plate too. It's on this idea that Gusta, a Montreal-based vegan food company, evolved its identity toward a warmer, more inclusive positioning. Our mandate was to extend this platform to the web: translate the brand's pleasure and accessibility online, while preserving its vegan DNA.

The site deploys the illustrated, dynamic world of the new identity, carried by its bright color palette. Clear navigation highlights recipes, products, and ambassador characters, offering a consistent touchpoint with the packaging and promotional tools, where the joy of eating vegan comes through from the very first click.