The Abominable Snowgang
——Igloofest












Details
Igloofest is a not-to-be-missed Montreal event that brings together thousands of music lovers every winter in the Old Port of Montreal. Dressed in their finest vintage snowsuits, festival-goers are invited to party under the stars to the sound of the best local and international artists.
CREDITS
DEUX HUIT HUIT
Brand Strategy, Digital Strategy, Visual Identity, Brand Expression, Digital Products, Content creation, Copywriting
DEUX HUIT HUIT COLLABORATORS
3D Artist: Alexis Quesnel Motion Design: Charles Desmarais Audio Arrangement: Mike Ringe SEO Strategy: Cardigan
MULTICOLORE
VP Marketing and Development: Céline Payelle Project Management: Marie-Pier Therrien Brand and Content Lead: Tasha Prentice Communications and Strategic Alliances Project Manager: Zoé Thibault Graphic Design: Alexandre Michaud & Marie Rocques
IGLOOFEST
VIDEO CAPTURE
Production/Photo Direction: Adrian Villagomez Camera Assistant/Lighting: Nicolas Lesage Photo Coordination: Lola-Lou Fergau Marico Camera (second week-end): Xavier Cantin Lemieux Colorization: Charles-Etienne Pascal Drone: Vuduciel
CAMPAIGN VIDEO CAPTURE
Production/Photo Direction: Jonathan Brisebois
L’ELOI
Production Management: Yvonne Hercun, Isabel Leblanc Production Coordination: Avril Tremblay, Guihem Gaubert Photographers: LM Chabot Production Team: Marc-André Dumas, Jean-Christophe Jacques, Ali Alijagic, Grace Turnbull Retouch: Marc-André Dumas Hair and Makeup: Valeria Amirovae, Claudine Jourdain Styling: Jay Forest, Cristiana Mendizabal Set Design: Vanessa Jackson, lara Tissot Casting: Louis-David Loyer, Pascal Lefebvre, Danika "Noxi" Bassey, Emma Salkeld, Nicolas Cournoyer
Project: Igloofest
Year: 2021
Client: Multicolore
Deliverables:
Brand Positioning, Voice & Tone, Brand Messaging, Brand/Logo Refresh, Art Direction, Design System, Brandbook, Brand “Coming out” Video Reveal, Print & Digital Collateral Design, Social Media Identity, Campaign Identity, Web Architecture, Content Storyboarding, UX-UI Design, Photography, 3D Animation, English & French Copywriting, Campaign Content, CMS configuration (Craft), Front-end/Back-end development
Expertise: Branding