The transformation of Ilot et Compagnie marks the repositioning of a marketing agency into a strategic consulting firm entirely dedicated to Quebec’s food industry. This vision inspired us to create a brand universe driven by a relaxed approach to the art of dining for this key player in the agri-food sector.

With a new logo influenced by journalistic codes, an editorial and documentary approach, and a graphic system drawn from the visual language of the food retail industry, the brand promises to share good food and local expertise, celebrating a homegrown industry.