Destigmatizing the right to feel at home in one’s own skin
Plastic surgery: A polarizing topic that raises more questions than answers. Between societal beauty norms and the pursuit of one's true self, how do we reconcile these desires? The industry’s industry's stereotypical imagery only exacerbate the confusion. 
Dr. Alexis Laungani has entrusted us with the mission of reimagining this practice, promoting a more human and artistic approach that emphasizes natural outcomes, accessibility, and diversity. This project challenges the status quo and ushers in a new era for the industry.
Services
Brand Strategy
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 Branding
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 Website & Platform
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 Creative Content
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 Year
2024
Client
Alexis Laungani
Industry
Health & Wellness
Links
Brand Strategy
 Frankie Latour
 Creative Direction
 Anne Sylvestre
 Web Design
 Alexia Brideau-Francoeur
 Web Development
 Félix Guérin
 Technical Direction
 Nicolas Brassard-Ferron
 Account Management
 Gabrielle Normand-Viau
 Content Management
 Stéphanie Forget
 Creative Production
 Marie-France Falardeau
 Special thanks to our collaborators
 Rodeo Production compagny ·  Lian Benoit Photograph ·  Emily Velasquez-Gilbert, Lam Dam Photo Assist ·  Julia Noël Set Designer ·  Matthew Khalili Videographer ·  Mayillah Ezekiel HMUA ·  Rachel Bélanger-Leclair Producer ·  Jérémy Gagnon Assist-Producer ·  Victoria Devault Production coordinator ·  Justine Marie Soulié, Matt Dulamon (Maven) Talents