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Perception

Packaging design of a cider that plays beer

Half-beer, half-cider, Perception is a surprising collaboration that walks the fine line of apprehension. The design's tactical and visual juxtaposition shifts tasters' perception of the product appellation — giving free rein to its interpretation.

Year

2022

Client

ILOT Marketing

Industry

Studios & Agencies
Creative Direction
Anne Sylvestre
Art Direction
Romain Pedeboscq
Graphic Design
Laura Charette
Creative Production
Marie-France Falardeau
Brand Strategy
Marie-France Latour
Project Management
Gabrielle Scalzo
Account Management
Gabrielle Normand-Viau

Special thanks to our collaborators

Microbrasserie Riverbend null · Cidrerie Milton null