Potloc positions itself as a leader in marketing research with a visual identity inspired by luxury, precision sports, and automotive design. Its bold logo, black, white, and Potloc Red color palette, combined with its streamlined data visualization, conveys the rigor, impact, and clarity of data, transforming complexity into clear decisions.

The strategic and visual redesign targets decision-makers in consulting firms and investment funds, highlighting performance and mastery of insights. Potloc thus establishes itself as a reference in data analysis, without succumbing to opportunistic narratives surrounding AI.