For this fourth collaboration with Duceppe, we’ve turned the stage outward. The boundary between spectacle and spectator dissolves as characters step into the world, and invite us into theirs. When traditional ensemble shoots became impossible, we embraced the constraint and transformed it into our visual signature: a collage-based system that assembles fragmented portraits into a unified scene.

The campaign aesthetic merges documentary intimacy with pop theatricality, weaving together isolated portrait sessions into impossible groupings, an ensemble born in post-production. These digitally composed encounters echo the very nature of theatre: distinct moments stitched into shared meaning.

We stylize realism and joyfully embrace the artifice. Public spaces become our sets, posters become players, and the fourth wall doesn’t just break, it dissolves into layers.

The 2025-2026 season campaign reimagines visibility, not just being seen, but being assembled, recognized, and connected.