A new face for a place the city has always known.
Since 1786, the Molson site has been a Montréal landmark — a witness to generations of stories and local pride. Today, it is being reimagined, honoring its past while embracing the future. The identity of a new place that has always existed.
The iconic clock remains — a timeless symbol linking tradition and renewal. Our design mission: to preserve this historic soul while breathing new life into it, shaping a neighborhood where history continues to be written, day after day.
Services
Year
2024
Client
Montoni
Industry
Construction and Real Estate
Links
Creative Direction
Anne Sylvestre
Art Direction
Romain Pedeboscq
Brand Strategy
Frankie Latour
Web Design
Alex Leduc
Web Design
Sara Mercille
Project Management
Gabrielle Scalzo
Account Management
Gabrielle Normand-Viau
Technical Direction
Nicolas Brassard-Ferron
Web Development
Vincent Sylvestre
Digital Strategy
Louis-Pierre Chouinard
Web Development
Patrick Martel
Content Management
Stéphanie Forget