A new face for a place the city has always known.
Since 1786, the Molson site has been a Montréal landmark — a witness to generations of stories and local pride. Today, it is being reimagined, honoring its past while embracing the future. The identity of a new place that has always existed.
The iconic clock remains — a timeless symbol linking tradition and renewal. Our design mission: to preserve this historic soul while breathing new life into it, shaping a neighborhood where history continues to be written, day after day.
Services
Year
2024
Client
Montoni
Industry
Construction and Real Estate
Links
Creative Direction
 Anne Sylvestre
 Art Direction
 Romain Pedeboscq
 Brand Strategy
 Frankie Latour
 Web Design
 Alex Leduc
 Web Design
 Sara Mercille
 Project Management
 Gabrielle Scalzo
 Account Management
 Gabrielle Normand-Viau
 Technical Direction
 Nicolas Brassard-Ferron
 Web Development
 Vincent Sylvestre
 Digital Strategy
 Louis-Pierre Chouinard
 Web Development
 Patrick Martel
 Content Management
 Stéphanie Forget